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Yes, it might seem rather unexpected, but indeed, Mario Kart is all about adrenaline, speed, competitiveness, or, in a nutshell: racing! Just with a different approach than classic F1 or Formula E. Now, the chips and screens are gone and replaced by classic mechanical movements, but the whole light-toned spirit is still alive.

This pair of Formula 1 limited editions marks the second instalment in the TAG Heuer x Mario Kart story, following last year’s TAG Heuer Connected model, which became a hit in stores and a must-have for true Mario Kart aficionados (and there are a lot of them). But what about keeping the racing spirit alive and sending it to a different universe, something about fun and playful inspirations? Something that will speak to a nostalgic (or not) audience? Something about one of the most emblematic characters and video games of the last 30 years? Yes, TAG Heuer is back with Mario Kart and brings two watches that are at the same time serious, unprecedented and very fun indeed.

And yes, they often are relatively serious, or at least very focused on real-world automobiles. TAG Heuer watches, and specifically the Formula 1 collection (obviously, with such a name), are all about racing and motorsports – the sport most associated with the brand.